Alfassi Becomes Executive VP Marketing for IAI

Eli Alfassi has been appointed by Joseph Weiss, president and CEO of Israel Aerospace Industries (IAI) as the company’s executive vice president marketing.

Having been executive VP for IAI’s operations in India for the last four years, this responsibility will now be merged into the overall executive vp marketing role.

Alfassi is a Colonel (reserve), who served for the last 12 years in a range of roles at IAI. In this capacity, he directed marketing and sales efforts in India and led business operations there. Formerly, he was, inter alia, head of the IAI mission in India.

Prior to joining IAI, Alfassi served for 28 years in the IDF. Among his many roles, he was a brigade commander, deputy commander of the Zeelim Training Base, head of the Planning Department at the Operations branch at the General Staff, and was also the IDFs attaché and head of the Ministry of Defense delegation in India. In his new role, Alfassi will direct all sales activities of the various IAI Groups and divisions and relations with its many customers around the world.