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Aer Lingus Unveils Brand Refresh

Aer Lingus has unveiled a brand refresh inclusive of an updated logo and new aircraft livery. The company says the new brand identity supports Aer Lingus’ ambition to be the leading value carrier across the North Atlantic. The brand refresh is part of the airline’s  growth plan in which they hope to see an increase their North Atlantic fleet from 17 to 30 aircraft by 2023. Overall, Aer Lingus plans to grow its A330 fleet to 16 aircraft (from 13 in 2017) and invest in 14 new A321LRs to provide capacity for growth across the Atlantic and within Europe. At the center of the brand refresh is a restyled logo, adding a tilt to Aer Lingus’ iconic shamrock to symbolize dynamism and speed, with heart-shaped leaves reflecting the warmth and hospitality of the brand. Guests will see four shamrocks on the new Aer Lingus aircraft; the first within the new logo, the second on the tail, a third on the entry door, and a final surprise on the wingtip providing prime positioning for capturing on…

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