Adsoftware Wins Second Prize in the CIC Export Challenge 2012

Adsoftware has received commendations from the CIC International Club jury for best export practices and has been awarded second prize in the CIC export challenge 2012, which took place in Lyon on the 4th and 5th of December.

The French business challenge “Exportez Vous,” organized annually for three years by the CIC International Club and Class Export, is enjoying great success. This year, the contest was devoted to encouraging best export practices, and received 114 online applications from French exporters. 63 of the most dynamic applicants were selected to participate and present their export projects before a jury on the 4th and 5th of December.

54 companies (74 percent confirmed exporters – 26 percent primary exporters) presented their projects before a panel of specialists including Euler Hermes and COFACE. Each company had four minutes to describe and promote its application. Thirteen have been awarded. Germany, the United States, China, ASEAN and Russia were the export destinations that attracted the biggest interest. “This formula requires spotless organization, said Pascal Bouvet, head of the CIC International Club. Asking the candidates to present their cases in the best light has turned the contest into a really dynamic event. It was a success and a really satisfying experience for the organisers.” The finalists will benefit from advice and assistance in pursuing their international projects.

French software developer and publisher Adsoftware is dedicated to working with the aviation industry, and is already a confirmed exporter with more than 45 clients over 18 countries. Named an Innovative Company by the French government, Adsoftware has created a great business model by investing in client support worldwide, and has opened offices in South Africa, Brazil and Thailand. In the midst of the economic crisis, Adsoftware’s turnover and client portfolio has doubled and is expected to gain 20% annually over the next five years. In terms of market share, the company’s growth has been exponential. The CIC International Club values the strong international foundation and export practices that Adsoftware has in place and will support the company’s efforts via its professional export services.

Fred Ulrich, CEO of Adsoftware, states that going forward, “we have set very ambitious but realistic targets for the future. We anticipate trading more through our partnerships with aviation experts in local markets. We expect to strengthen our international presence and accelerate our growth in many different countries including extending our presence through the Middle East and North Africa.”


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