BTC Electronic Components (BTC) announced the release of a new video titled 100% Peace of Mind. The high-definition video focuses on the company’s commitment to quality, full traceability and anti-counterfeit procedures. The video primarily features shots of the assembly area and warehouse with a professional voice over and original score.
“BTC takes immense pride in our steadfast commitment to quality,” noted Geoff Jones, marketing manager at BTC. “100% Peace of Mind takes the viewer through the order process and the care that is taken to ensure our customer’s get the right parts, the right paperwork with full traceability.”
“Peace of mind comes standard with every order from BTC,” continued Jones.
Robert Barnett II directed the video with his company, Rosie Video. The firm is best known for winning a Doritos’ ad contest with their commercial airing during the second quarter of Super Bowl XLIV. 100% Peace of Mind is the second in a series of cutting-edge videos that will depict the many benefits of doing business with BTC.
The video can be viewed on BTC’s website:
BTC was founded in 1980 and is a leading supplier of electronic and fiber optic connectors, cable assemblies, connector accessories and tools, and interconnect contacts and termini. BTC is a franchised/authorized distributor for over 30 interconnect manufacturers including HCC Industries, Glenair, Conesys, Emerson and Meritec. Known as The Connector Experts, BTC only focuses on the connector market. This allows them to offer comprehensive design and application engineering resources and expertise to support their customers’ most difficult technical requirements.