Gulfstream Aerospace Corp. has opened a full-service multimedia center at its Product Support headquarters to enhance and increase communication with operators. The center, which includes a broadcast studio, control room and equipment room, allows Gulfstream to produce live-streamed webcasts, videos and recorded broadcasts.
“As our fleet grows worldwide, we need to find new, more efficient ways to communicate with our customers,” said Mark Burns, president, Gulfstream Product Support. “By deploying this Web-based production channel, which we will call The Gulfstream Network, we can effectively disseminate information to our customers on safety, service and support, and technical training.”
Content produced in the multimedia center will be distributed mainly on myGulfstream.com, the company’s secure customer website, and will also appear on Gulfstream.com. “We have made instructional videos for the past several years, and these new resources will allow us to produce more at a higher quality,” Burns said. “Customers have requested more videos. Their immediacy factor alone makes them an especially valuable tool. Being able to broadcast live, in a streamed format, enables us to provide fast hands-on support to help customers troubleshoot any issue. I envision a variety of programming for The Gulfstream Network, including news updates, program updates, interviews with subject matter experts here at Gulfstream and customer interviews regarding current events.”
The 800-square-foot broadcast studio, known as Studio G, includes two high-definition cameras, LED lighting, an all-glass news desk emblazoned with the Gulfstream logo, a sound stage, and a backdrop with interchangeable graphics.
The multimedia center is operated by a staff of nine, including Gulfstream’s manager of Customer Communications, Kurtina Pollen.