Hi-Fly Marketing appoints new General Manager

South African based aviation services firm Hi-Fly Marketing has appointed Christobal Henner to the position of general manager.

Based at the company’s offices in Cape Town, Christobal will spearhead Hi-Fly Marketing’s business development with a focus on pursuing new business opportunities and reinforcing existing customer relationships. Christobal joins the company from SAFRAN Electronics & Defense in Dallas Texas, where he managed the Analysis Ground Station (AGS) global support for operators worldwide in addition to overseeing the sales of flight data management solutions to aircraft operators in both South and North America. Christobal started his career as the sales manager of Alyzair, the French pioneer in Flight Data Monitoring (FDM) service solutions. Alyzair then joined Sagem (recently rebranded SAFRAN Electronics & Defense) and Christobal took the position of sales manager for Europe of both the Flight Data solutions (hardware and software) and the MRO services.

Announcing Christobal’s appointment, Hi-Fly Marketing’s CEO, Alexandra Guillot said, “I am very pleased to have a person of Christobal’s calibre joining our team. Christobal is very experienced, pragmatic, driven and he knows how to think ‘out of the box’ to succeed with any assignment. His vast experience in sales in the aviation services sector coupled with his multilingual skills will help us get closer to our customers and better address their unique needs.”

Commenting on his new role, Christobal Henner, said, “I am thrilled to bring the best of my knowledge and determination to the strong and growing business of Hi-Fly Marketing. The combination of a fantastic team and renowned partners enables us to push state-of-the-art solutions in the Sub-Saharan aviation industry.”

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