HUD Market Predicted to Grow to $9.02 Billion by 2020

BAE HUD200According to a new market research report on the “Head-Up Display Market by Component (Video Generator, Projector, Software, Combiner and Others), Application (Military & Civil Aviation, and Automotive, Premium/Luxury Cars, Sports Cars, and Mid-Segment Cars), and Geography – Global Forecast to 2020,” the market is expected to grow at a CAGR of 26.23 percent between 2015 and 2020, and reach USD 9.02 Billion by 2020.

Head-up Display (HUD) technology is an important function of the automotive and aviation application. Augmented reality is an emerging trend in the head-up display market. AR-based HUD technology also provides full color advanced driver assistance system (ADAS) functions including visual warning, lane-departure warning.

The continuous innovation in this technology market has helped in providing the various driving assistance such as vehicle speed, navigation system, road direction, fuel indication, distance between the vehicles, vehicle warning message and other information to the driver. Currently, automotive application leads the overall HUD market. The major driving factor of the market which supports the automotive market includes driver safety system, and providing different driving assistance to the drivers, which penetrate the growth in the luxury/premium and sport segment cars. Now the head-up display manufacturing companies are focusing on the mid-segment cars, where HUDs are installed in the in the vehicle due to its low cost structure. This has resulted in a wide utilization of these technologies in many applications.

The report covers the global head-up display market and all its aspects such as opportunities, drivers, and restraints in detail. In this report, the overall market has been segmented on the basis of components, applications, and geography. On the basis of application, it is segmented into aviation and automotive sector. The aviation market is further sub segmented into military/defense aviation and civil aviation. The automotive application is further segmented into luxury/premium cars, sports cars, and mid-segment cars. The component segment has been divided into video generator, software, projector, combiner, and others.

The overall market has been divided into four major geographic regions, namely, North America, Europe, APAC, and RoW. The European region currently leads the overall head-up display market.

Research and development is being undertaken for various emerging technologies such as light field display, depth-fused 3D head-up display, laser-based volumetric display, quantum photonic imager, and others, which are expected to compete with the HUD market in the future. Different research organizations and companies are working for the R&D of these emerging technologies. These emerging technologies are also discussed in this market report.

Depth-fused 3D is an emerging technology in the field of head-up display. Depth-fused 3D display contains two focal planes/lens system,s which are used for identifying the depth by changing the luminance ratio between the images. The electrically adjustable liquid lenses can combines the front and rear focal planes with the corresponding images. These lenses allow for the projection of multiple images in different viewing distances, which represent the 3D image content. This technology is expected to drive the automotive industry in the future.

The report cites major players in this market as BAE Systems (U.K.), Continental AG (Germany), Denso Corporation (Japan), Visteon Corporation (U.S.), Nippon Seiki Co., Ltd (Japan), and Yazaki Corporation (Japan).

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