For any airline, investing millions of dollars in a cabin upgrade is one thing; the next challenge is to persuade potential passengers just how dramatic the improvement really is. But American Eagle, leading regional carrier for American Airlines, is breaking new ground in helping business travellers visualize the impact of its revamped First Class cabin, thanks to pioneering computer generated imagery (CGI) technology from Mediastation Creative Solutions (‘Mediastation’). Mediastation produced the astonishing 3-D imagery for The Wizarding World of Harry Potter theme park in Orlando Florida. Now it has applied the same technical expertise to create an extraordinarily lifelike 3D video of the interior of American Eagle’s CRJ700 First Class cabin, fully conveying the makeover that it has undergone. All this has been achieved without removing the aircraft from service for costly aerial and ground filming of the new product. Everything was produced using CGI techniques to generate the imagery from existing photos of the aircraft together with original engineering data from aircraft manufacturer Bombardier. The same CGI model can be used for other purposes such as creating safety videos, printed documentation and interactive tools like online or kiosk-based virtual seat plans. The video itself will be part of a new American Eagle video campaign on YouTube and the AA.com website to promote the product which includes nine redesigned First Class seats on every CRJ700 plus an enhanced meal service.