UK-based strategic marketing and PR consultancy, Inter Relations & Company (IRC), announced their plans to expand into the North American market. With a particular focus on the aviation industry, IRC is establishing a new base in Miami, Fla.
“We are working with an increasing number of international clients, particularly in the U. S., “Jane Goring, Managing Partner, comments. “Aviation businesses recognize the global perspective and sector expertise that we bring and, due to this clear need in the market, we have decided to set up a satellite operation in the aviation hub of Miami. We are currently talking to new and existing clients about our range of services and how we can benefit the marketing objectives for their businesses world-wide.”
Ms. Goring continues, “By having a senior member of staff based full-time in the U. S., we can offer a more personal and comprehensive service to our U. S. clients. Miami also is ideally located for the Caribbean, LATAM and South American regions where we hope to expand. We have fluent Spanish and French speakers within the organization. Working in the same time zone, increased face-to-face meetings and representation at events are just a few of the immediate benefits. Plus there will of course be full integration with the larger IRC team at UK head office delivering global value.”
Jennie Tewson, senior account manager (North America) adds, “We work across the full spectrum of marketing disciplines and offer our clients, large and small, a tailor-made service. We have a proven track record in the aviation sector with comprehensive in-house resources and a strong network of contacts developed over many years. Utilising this and our wealth of marketing experience, we work with our clients to improve their brand awareness and perception of their services, ultimately increasing sales.”
One of the key differentiators for Inter Relations & Company is the global visibility that they can bring for U. S. businesses, particularly within the European and Asian media, industry conferences, and all trade events. “We take the time to listen to our clients’ needs and understand what is special about their business, so that the right integrated marketing program can be developed. We believe that this personal and hands on approach, mixed with flair and innovative thinking, is what makes us stand out and keeps our clients loyal to us,” concludes Jennie. For more information visit www.inter-relations.co.uk or contact:
Jane Goring, Managing Partner at firstname.lastname@example.org or Jennie Tewson, Senior Account Director, North America at email@example.com.