Willis Lease Finance Corporation (NASDAQ: WLFC) (“WLFC”) has announced it will unite its multiple WLFC businesses under new branding that will more clearly demonstrate the extent of its combined offerings.
The new imagery and corporate profile will be unveiled at in London on October 18, 2022, and will include a new graphic “look and feel” along with a revamped website for integrating all WLFC entities.
Since its founding over 45 years ago by Executive Chairman Charles F. Willis — who was a pioneer in creating an entirely new business model and category by financing the use and sale of jet engines — the Company has demonstrated consistent innovation and steady growth by strategically developing new products and services designed to drive efficiency for its customers worldwide.
By adding business units Willis Engine Repair Center US/UK and Jet Centre by Willis, as well as subsidiary Willis Aviation Services Limited, the Company has expanded its service offerings to include Part 145 engine maintenance, aircraft line and base maintenance, aircraft disassembly, parking and storage, airport FBO and ground handling services. Serving over 120 countries, WLFC commands a portfolio of $2 billion in assets owned as of June 30, 2022.
“Given our growth and breadth of offerings, we feel it is time to make sure that our industry, customers and partners know that WLFC does much more than leasing,” said Austin C. Willis, CEO of WLFC. “This new brand is a message to our valued partners and customers that they can turn to WLFC for industry expertise, maintenance, repairs, advisory services and much more.”
“We’ve been attending MRO Europe for years, and it seemed like the perfect opportunity to share our new look with customers and others in the industry,” said Brian R. Hole, president of WLFC. “We’re excited about this refreshed branding that reflects our continuing growth.”