The Champion Company, a diversified group of companies with expertise in chemical mixing and compounding, metal and plastic fabrication, automation, metal stamping and machining, electroplating and painting, unveiled the new brand identity for its special products division: Champion GSE.
“For the past 60 years, our special products division has engineered and designed engine stands and containers for aviation, military, power generation and space programs,” said Todd DeVore, vice president and general manager. “Renaming the division after the ground support equipment professionals we serve will better connect our customers to our brand and the tradition of excellence that’s been established through this 136-year-old, family-owned business.”
The name change precedes an announcement for a new product for the company’s Stronghold brand of ground support equipment. The announcement will take place during a press conference at MRO Americas, in the Champion GSE booth, No. 2801. The Stronghold product, which will be the first of its kind in the industry, will support GEnx engines.
“As we relaunch the special products division as Champion GSE, we want to showcase our new line of products, which places an increased emphasis on higher personnel and payload safety and greater usability,” DeVore said. “Look for the Stronghold brand as the symbol for durable, high-quality engine stands and containers.”
Champion GSE also announced it is bringing new machining capabilities in-house to manufacture affiliated ground support equipment products, allowing Champion to continue to meet demanding lead times and stringent customer qualifications.
More information about Champion GSE and its Stronghold ground support equipment products can be found at the company’s new website, www.ChampionGSE.com.