Robinson Helicopter Company Service Center Targets Post-Pandemic Online Parts Sales Growth

Rotorcorp has announced the addition of Cody Stidham as the newest member of their leadership team. Stidham will serve as Rotorcorp’s e-commerce manager and will report directly to the CEO Sean Casey. In this position, Stidham will be responsible for the overall website and e-commerce performance of the company serving Robinson customers world-wide.

Stidham has worn many different hats in the world of e-commerce.  From his start dealing with rare coins to his most recent experience e-commerce demand analyst with Wilson Sporting Goods, he says he looks forward to bringing his experience to this new role in the aerospace industry.

Stidham says he is most excited about bringing the best customer experience to Rotocorp’s customers. Rotorcorp prides itself on customer service, and Stidham plans to make sure the service received from the website is no different.

In 2018 Rotorcorp became the first Robinson Helicopter Company Service Center to offer R22, R44 and R66 helicopter parts online. In that time, online parts sales have grown to represent a significant percentage of the Rotorcorp bottom line. As the COVID-19 pandemic spread globally in 2020, supply and logistics chains were stretched to the limits and forced many Robinson operators to explore alternative parts suppliers.

Through its e-commerce parts solution, Rotorcorp was able to engage with new and existing customers in critical industries like agriculture, commercial fishing, law enforcement, and energy and gas sectors in a way that was not possible through a traditional sales model.

“These critical industries keep us safe, keep the lights on, and keep food on our tables” Commented Rotorcorp CEO Sean Casey. “While these are dire times, we are filled with pride to keep these customers flying safely. As we emerge from the global pandemic, our experience  clearly illustrated the importance for Rotorcorp to be all-in on innovations like e-commerce.”

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